The use of video marketing has become one of the powerful tools for online business people who sell different services and products. With diminishing attention spans and high cost, you should deliver short videos that convey the intended message. Just like the high sped trains, marketing videos should have reliable and solid rails just like the high-speed trains.
This is the sure way of making them eager and ready to buy. Without the smooth tracks, it would be very hard for the passengers to arrive at their destinations safely. This is something that also affects marketing videos. Solid scripts are needed by the prospective customers for them to reach the ultimate destination. The following are the effective steps that can help you in creating or developing successful marketing video scripts.
Deciding on your goals
This is one of the crucial steps as far as video marketing is concerned. You should know what you want to achieve with your video before doing anything else. What do you want the audience to do after watching? You can ask them to click links to your site, buy products, or even inform their friends about the video. At least you should have one goal. This goal should be written at the start of every page. This will always keep you focused.
Who are you planning to talk to?
You will talk differently when addressing people of different age-groups and sex. You should be very specific about your audience. Make it clear whom the video is addressed to. Do not assume anything. Instead, you should ask, ‘Are you..?
Get to know their main concern, issue or problem
What can your product alleviate or solve? Your product or service should aim at solving some problems in the society.
Call to action
It is one of the final parts of a script. It is very easy to write. What do you expect the audience to do? For instance, you can tell them to click the buy buttons if you want them to buy certain products. You can also ask them to share your scripts on the social media. This will help you in achieving the desired results.
Understand their problem
This is best done by writing a hook. It is an effective method of getting the attention of your audience. A good hook should be very short. One question or sentence works well. Your hook should state the problems facing the audience and emphasize on how you understand them.